SERdA, born from the collective aspirations of a group of individuals sharing a passion for architecture and design, transcends its origins to become a dynamic platform delving into the boundless intersections of creativity and intellect. Originally conceived as a forum for exchanging ideas, it has evolved into a multifaceted arena exploring not only the realms of art and design but also delving into the depths of culture, philosophy, socio-politics, and economics. At its core, SERdA prompts profound inquiries into the essence of existence and human experience, where discussions pivot around the intricacies of human nature, perception, and sensation, consistently serving as the compass guiding our intellectual journeys.

Meet the Minds Behind SERdA

The founders of SERdA, Rozani Razali, Shafran Mohamoud, and Ar. Ezdihar Ibrahim, collectively embody a tapestry of talent, vision, and dedication that forms the cornerstone of the practice’s ethos. Rozani Razali, as the founding director, injects his unwavering commitment to social utility into every facet of SERdA’s projects, championing a pragmatic yet visionary approach to design. Shafran’s worldly pursuits and reverence for nature infuse a holistic perspective into the practice, transcending the boundaries between the tangible and intangible realms of architecture. Meanwhile, Ar. Ezdihar’s academic prowess and passion for mid-century design bring forth a fusion of critical thinking and creative fervor, shaping SERdA’s architectural narrative with a discerning eye for detail and innovation. Together, these trailblazers unite under the banner of SERdA, forging a collective vision aimed at redefining the landscape of architecture and design with purpose, creativity, and unwavering dedication.

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